HERITAGE AND VALUE

LEGACY DESIGN

EMPATHY IS CULTURE

A WELL TOLD STORY OF A FAMILY OR A COMPANY IS ITS TRUE VALUE SYSTEM.

The Memory Company specialises in Legacy and Heritage design, and strategic marketing design for artistic institutions and archives.

The purpose of legacy design is to aesthetically articulate a family’s or an organisation’s heritage, achievements, traditions, collections, and their growth as a culture – to family members, or stakeholders, future generations or current audiences.

Designing Legacy formats for families means that we engage with them at a confidential and personal level first. Once a format of legacy is decided then we proceed with interviews, collection of images and anecdotes, researching family member histories and the eras and times they lived in – grasping the big picture and its details both. The family values, and the final product/ presentation both determine the design formats and creative directions.

For organisations an archive, a company history book, or an exhibition is a celebration of the professional past, their founders, employees, competitions and peers that form their culture.  Company Histories are non-negotiable and valuable ideas to showcase to audiences and stakeholders, internal or external, for that is how they know who you are and what you stand for – The message behind corporate milestones is the cornerstone of your brand.

Below are some of the formats we work with.

FAMILY TREES | COFFEE TABLE BOOKS | PHOTO BOOKS | COMPANY ARCHIVES | ARCHIVE ACTIVATION | MUSEUM PUBLICITY & MARKETING | CULTURAL ACTIVATION

Airtel Stories: Narrative and Images based Archive for Bharti Airtel

Book Design Gopi Ram Goenka | Client Welspun, Mumbai

LEGACY DESIGN SERVICES

LEGACY DESIGN SERVICES

IN-HOUSE WITH EXTERNAL EXPERTISE

  • HISTORICAL RESEARCH
  • ONLINE ARCHIVE BUILDING
  • ARCHIVE ACTIVATION & PUBLICITY
  • COMPANY / FAMILY HISTORY EXHIBITION
  • FAMILY TREES
  • COFFEE TABLE BOOKS
  • PHOTO BOOKS
  • FAMILY WEBSITE
  • MUSEUM / CULTURAL INSTITUTION PUBLICITY AND MARKETING DESIGN
  • PHOTOGRAPHY, ILLUSTRATION & PRINTING SUPERVISION