A BRAND PLAN
OBJECTIVITY IS THE ONLY COMPELLING RATIONALE FOR A BUSINESS DECISION.
A ‘Brand Plan’ is the strategy for a brand to form a clear visual and verbal connection with their customers/ audiences. The Memory Company employs strategic design thinking to help brands get clarity on who they are and discover their own authentic voice and brand plan. The brand plan forms the context & reference point for any communication design and marketing ahead.
No brand these days can afford to leave their success to hope or chance. A clear brand strategy helps a company discover an alignment of their purpose to desired outcomes, what long-term success really means for them, how to persuade and empathise with their customers and audiences to engage with their propositions and turn ventures into an admired go-to brand.
When we feel connected to a brand we naturally align ourselves to the ones who will nourish and strengthen our own narratives and ideologies. It’s not different than how we feel in our personal relationships with people. To have people feel positive in the presence of your brand is the only strategy worth striving for. There are many reasons why customers choose particular brands, and we help you realise yours. Think of the last beautiful or useful thing / service you or your family or company bought. Why did they choose that particular brand?
PLOTTING A BRAND PLAN
The process of arriving at a strategy is client-collaborative. The Memory Company is first and foremost interested in listening to you. If we don’t listen, we cannot shape your brand.
Think of The Memory Company as your ‘Brand Therapist’, and like any good therapist we do not try and convince any client on any guidance or solutions without understanding a brand purpose or clients’ intentions. We believe that the way ahead is to help you articulate your dreams, ambitions & intentions for your brand, discover things about your brand you did not know, and then aide with alignment to the most effective and strategic big picture for the brand ahead. A path that communicates the most logical and effective of brand values and design, a path that will conserve the most important of your assets – effort and time.
DURATION : ONE DAY . LOCATION : CLIENT OFFICE / OFFSITE
LEARNING THE PURPOSE YOUR BRAND
IDENTIFYING CORE VALUES
IDENTIFYING CHALLENGES & PAIN POINTS
UNDERSTANDING CURRENT & DESIRED AUDIENCE
BRAIN STORMING / PERSONAL STORIES
BUSINESS GAME PLAY / ROLE PLAY
COMMON OBJECTIVES IN ALL STAKE-HOLDERS
DURATION : APPROXIMATELY FOUR WEEKS.
DISCOVERY WORKSHOP REVIEW
BUSINESS INSIGHTS DISCOVERIES
PROFILING TARGET AUDIENCE & COMMUNITIES
CLARITY / OUTCOME SCAPING
PRESENTATION WITH STAKE HOLDERS
CRAFTING BRAND PLAN, VISION & DESIGN PHILOSOPHY
COMPANY / BRAND NAMING
STYLE SCAPES / MOOD BOARDS
VERBAL AND VISUAL VOICE / LANGUAGE
REQUIRED INITIATION DELIVERABLES LIST
BESPOKE SAMPLE CREATIVE BRIEFS