THE EMOTIONAL INTELLIGENCE OF

BRAND DESIGN

STRATEGIC AND SYSTEMATIC DESIGN THINKING

IN THE HANDS OF A STRATEGIC DESIGNER, A WORD IS WORTH A THOUSAND PICTURES.

Once a Brand Strategy is precisely formed, it situates itself as the blue-print context and reference for a brand’s position, communication design and marketing language – it justifies all creative decisions. The clarity aligns businesses to their desired outcomes as strategy-conceived into strategy-executed. Visual and verbal language is how customers / audiences absorb the aura, ideas and perceptions about your brand. The typography, colours, and visual grammar as well as the tone, are voices of a brand.

The pure purpose of strategic design is to achieve business objectives. Designing for the real world also means grasping the big picture and its details both, negotiating with pragmatic limitations of reality and refining the message in tandem – for that reason a Brand strategy must align with the whole brand circle like the stakeholders, department heads, business representatives, brand partners, creative and marketing vendors and campaign marketeers.

Rather than sift through a thousand creative directions, we now have a clear context to design a well-realised strategic execution and messaging. It becomes the most logical and accurate representation of your brand – worth its weight in gold.

One of India’s longest running campaigns (15 years) The Maruti Alto Brand Idea – Let’s Go  (Creative engagement with Lowe Lintas)

Section : Design Direction for Tanishq Jewellery Catalogue

STRATEGIC BUSINESS DESIGN SYSTEMS

PROCESS

We know we have made the best business decisions, when strategy justifies the design, and the design aligns us to customer delight, engagement and increased revenue.

BRAND DESIGN

IN-HOUSE AND / OR REFERRALS

  • BRAND NAMING & TAG LINE
  • IDENTITY SYSTEM DESIGN
  • BRAND TYPOGRAPHY, PHOTOGRAPHY AND ILLUSTRATION GRAMMAR
  • BRAND BIBLE / GUIDE BOOK
  • STATIONARY/SUPPORTING COLLATERAL
  • WORDPRESS WEBSITE
  • SOCIAL MEDIA STRATEGY & ASSETS DESIGN
  • BRAND ASSETS ACTIVATION CHANNELS
  • CURATED CREATIVE NETWORK REFERRALS
  • PHOTOGRAPHY, ILLUSTRATION & PRINTING SUPERVISION
OUTPUT & OUTREACH EXPERTISE

PRINTING SUPERVISION

EXITUS ACTA PROBAT : THE RESULT JUSTIFIES THE NEED

It’s one thing to have a great design, but quite another to precisely translate it as intended. For us, an up to date knowledge of printing techniques and its possibilities (digital / screen / offset) are imperative. The printer will always produce far superior work with supervised expertise, because we speak their language. Artwork and colour precision, system corrections, paper folding, creasing, cutting, and binding techniques, counter and gutter spaces, weight and size of the material, paper durability, longevity, inventory handling, and eventual costing are serious factors to consider when producing brand assets. Simply put, print production requires an internal production strategy even before the design has begun. I have worked with printing presses my entire career and am highly invested in printing expertise that will match our client’s investment in quality. When a client chooses to invest in printing supervision, they are spared the paint point of negotiating with unfamiliar techniques, production expectations and resolving printing problems and thinking on their feet, with a printer – it is our professional responsibility to represent your expectations.

WEBSITE DESIGN

WORDPRESS ONLY

As a preference, we custom design WordPress sites only. And there are several reasons why WordPress is the platform for the win – the platform is free, its robust, flexible, user and back-end friendly, regularly updated, has millions of incredible and talented open source plug-ins for business functions, allows heavily customisable  themes/page builders/typography, is mobile responsive, is married to search engines and is far less expensive compared to custom designed websites that cause so much pain.

Unless a client deals with complex interactions – eg. bespoke financial transactions – we recommend that our clients invest in a site design that is simple to use and maintain, that keeps up with and accommodate new public-use technologies, easily aligns to social media platforms, and won’t cost them an arm and a leg each time they decide to make a small or big change. We also assist in booking domain names, find the perfect hosting/ cloud services and ensure SSL technology that ensure initial safety nets, and keep search rankings up.