THE ONLY PATH TO A PRECISE BRAND VOICE IS A PRECISE STRATEGY
The Memory Company is a purposefully small and focussed Brand Strategy and Business Design Consultancy based in Mumbai, India. The company specialises in helping brands connect with their customers and audiences by listening to clients, diagnose pain points, arrive at a precise strategic language, visual vocabulary and create formats for brand clarity, delightful engagement and longevity.
We work with clients who are post-series A start-ups, have existing brands that need a change in perception or wish to introduce a new idea into the market. We are especially interested in brands that are women-centric, health-care, entertainment, life-style, commodity as well as cultural & art institutions.
A FEW WORDS ABOUT
THE MEMORY COMPANY
I am Anusha Yadav and I am the principal at The Memory Company. I work within a multi-disciplinary coliseum to build and humanise brands and ideas that connect with, and inspire customers / audiences emotionally, earn their respect, love and alignment. I work with clients and their teams personally, and via an enviable roster of incredible expertise around the world to infuse brands with delight, life and longevity. Your brand deserves an invigorating legacy.
PROCESS ORIENTED
SERVICES
- 01
Brand Strategy
Discovery of brand atmosphere, and customer base. Diagnosis of pain points, brand personality creation, purpose, legacy goals, positioning, value & belief system, and narratives that implement a precise strategy to forge an emotional and shared values connection with desired customers / audiences.
- 02
Brand Design
Brand Naming, Identity Design, brand bible/style-guide book & consistency-scapes, WordPress site, social media and communications / marketing collaterals. Precise in-house design as well as roster recommendations for Digital, Print, Motion Graphic, Cinematic, Exhibition and Sound applications.
- 03
Book Design
Commissioned Coffee table / art books and catalogues. Strategic understanding of publishing purpose and studying end reader behaviour. Design of the complete book layout. Commissioning third party writers / photographers / illustrators. Printing co-ordination & supervision. Book marketing and distribution strategy.