It’s a new world out there, and brands are now being held at very high standards. Sans self-awareness, empathy and customer confidence, brands can suffer losses and engagements that no algorithm can fix. The Memory Company, fondly called TMC, shapes new and evolving businesses into trusted, lovable and memorable brands with logical and empathy-led strategic brand clarity – Think of us as your brand therapist.

We are purposefully small, and our focus is on clients who wish to debut a new concept/service into the market, or need a refreshed positioning. We love working with post-series A startups, hospitality, lifestyle, culture, art, entertainment, beauty and women-focussed brands.