BRAND LEGACY DIRECTION
I am Anusha Yadav – Principal at TMC – The Memory Company and Founder / Curator of the world renowned cultural archive Indian Memory Project.
LOGICAL PROCESS TO BEAUTIFUL RESULTS
Discovery of brand history and stakeholders. Diagnosis of brand personality, purpose, legacy goals, values & belief system, and narratives that will guide a precise strategy to forge emotional connections and shared values with desired customers / audiences.
In person interviews, Transcriptions and translation supervision, Collection of archival material. Content writing / editing supervision for print, exhibition and online applications. Roster based expertise for Digital, Print, Motion Graphics, Cinematic, Exhibition and Sound applications.
Exclusively designed event branding and creative dissemination tools – anthologies, coffee table / photo books, infographics, online archives, family trees and on-site exhibitions. Event publicity and marketing design. Roster based expertise commissions. Photography and Printing co-ordination & supervision.
Top-drawer coffee table / art books and catalogues. Strategic understanding of purpose and end reader behaviour. Design of the complete book layout. Commissioning third party writers / photographers / illustrators. Printing co-ordination & supervision. Book marketing and distribution strategy.