WE MAKE YOUR LEGACY A DELIGHT
At the heart of every great brand lies a great story and a sophisticated representation of its past is a powerful tool for shaping the future.
The Memory Company, fondly called TMC, shapes organisations with histories, or those who have partnered with legacy clients into delightfully notable, and discerning creative solutions. Our focus is on clients who wish to harness their own or their partner’s history, to demonstrate their legacy, journey, culture, and milestones to contemporary and future audiences and stakeholders.
We are purposefully small, and work with enviable roster of creative expertise. While most of our clients are top drawer businesses and institutions across industries, we also work with select individuals and families.
BRAND LEGACY DIRECTION
PRINCIPAL
I am Anusha Yadav – Principal at TMC – The Memory Company and Founder / Curator of the world renowned cultural archive Indian Memory Project.
Portrait by Dinesh Khanna, India
LOGICAL PROCESS TO BEAUTIFUL RESULTS
CAPABILITIES
- 01
Brand Research
Discovery of brand history and stakeholders. Diagnosis of brand personality, purpose, legacy goals, values & belief system, and narratives that will guide a precise strategy to forge emotional connections and shared values with desired customers / audiences.
- 02
Content Direction
In person interviews, Transcriptions and translation supervision, Collection of archival material. Content writing / editing supervision for print, exhibition and online applications. Roster based expertise for Digital, Print, Motion Graphics, Cinematic, Exhibition and Sound applications.
- 03
Legacy Design
Exclusively designed event branding and creative dissemination tools – anthologies, coffee table / photo books, infographics, online archives, family trees and on-site exhibitions. Event publicity and marketing design. Roster based expertise commissions. Photography and Printing co-ordination & supervision.
- 04
Book Design
Top-drawer coffee table / art books and catalogues. Strategic understanding of purpose and end reader behaviour. Design of the complete book layout. Commissioning third party writers / photographers / illustrators. Printing co-ordination & supervision. Book marketing and distribution strategy.